Press / Media

Outnic Kit 

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Light My Fire of Sweden will service the german market from 1st of March 2017  

After 3 years of successful co-operation with Optamit GmbH on the german market, Light My Fire of Sweden will take over distribution from 1st of March 2017.  

Prize-winning design quality Add-a-Twist™ triumphs in Red Dot Award: Product Design 2016

Add-a-Twist by Light My Fire of Sweden was awarded with  the Red Dot, the international distinction for high design quality. 


The waterproof, shockproof organizer that easily slips into backpacks   

Light My Fire introduces a new versatile and strong packing concept specifically designed for backpacks on big and small adventures. 

Light My Fire OF SWEDEN 

Light My Fire is going back to its roots to clarify why the company ticks, how it works and what it actually delivers. The addition of a "of Sweden" to the logo is a subtle yet important sign of what to expect from the future.


PressKit 2017

Press Kit 2016 ENG

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Light My Fire Stories

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